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© CopyrightJP
Naked Heart Foundation & amfAR
Halloween Fund Fair NYC
Creative Direction, set & game design for Naked Heart Foundation & amfAR Halloween Fund Fair event hosted by Natalia Vodianova in NYC. Conceptualised the overall event design in collaboration with Jeff Koons, along with the individual games and stalls for brands including Dior, Louis Vuitton, Chopard, Givenchy, Balmain, Net-A-Porter, Buccellati, Moncler, Veuve Clicquot and Stella McCartney. The event took place at Skylight Clarkson Square and had guest performances from Charli XCX and Nas. Notable guests included Karlie Kloss, Naomi Campbell, Ellie Goulding, Paris Hilton, Brooklyn Beckham, and the event raised nearly 2 million dollars for both charities.
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